John C. Peterson is principal of The Peterson Group, a media and marketing consulting company founded in 1995, specializing in community publications.He is the former president of Capital Cities/ABC’s New England Newspaper Group, which published 75 newspapers and shoppers in Connecticut, Rhode Island and Massachusetts. The Peterson Group offers a variety of services to community publications such as operational and marketing assessments, staff development, and revenue growth programs. The Peterson Group also offers seminars on sales training, advertising and management topics to companies, trade associations and business groups. He began his 40 year newspaper career as a reporter and has been a managing editor, sales director and publisher. His newspapers have won numerous regional and national awards for investigative reporting and general excellence. His professional activities include the presidencies of the New England Press Assn. and the Connecticut Editorial Assn. and chairmanship of the Connecticut Council on Freedom of Information. He is a member of the New England Press Assn. Hall of Fame and serves as a director of Community Papers of New England. For eight years he was a member of the adjunct faculty of the University of Connecticut teaching news writing and other journalism courses. John Peterson has worked with over 200 newspaper companies, plus a wide variety of businesses and institutions throughout the United States as a consultant, from some of the nation’s leading media groups to small, community-based operations where the publisher also delivers the newspaper.
