·Complete reorganization of paid weekly. Created operating budget, hired new general manager and editor. Re-oriented editorial coverage and directed design consultant. Re-deployed sales staff, developed sales reporting system, created marketing materials and rate card. · Evaluation of revenue efforts for company publishing a 20,000 circulation daily and Sunday with niche publications. Department reorganization, including new management, established sales department reporting system and changes in pricing and discount policy implemented. Streamlined ad production process to be more responsive. · Strategic and operating analysis of paid weekly publication in highly competitive tourism area. Identified cost-cutting opportunities and recommended a reorganization of sales department to create efficiencies, increase revenue and pursuit of new Internet strategies. · Oversaw merger of two weekly newspaper companies. Represented the buyer in due diligence and negotiations and identified opportunities in sales and costs for the combined operation and assisted in transition.. · Editorial content analysis of paid twice-weekly newspaper and evaluation of staff deployment and coverage and how that related to existing circulation and future opportunities. · Identified opportunities and created a plan for a multiple zone shopper with circulation in excess of 200,000 to expand its news and feature coverage. · Survey and analysis of best practices of daily newspaper companies that integrated weekly newspapers and shoppers. Client wanted to explore organizational options for both sales and news departments and whether to operate them cooperatively or competitively. · Evaluation, reorganization and interim management of sales department of a 30,000 ciculation daily and Sunday newspaper acquired by a major newspaper group. ·Traveling training sessions for state and regional associations.
Creating success for community-oriented publications since 1995