Companies hire consultants for a variety of reasons. Some are looking for a sounding board, an extra pair of hands or someone with specialized knowledge and experience to seize an opportunity, solve a problem, or fine tune the operation.
John C. Peterson
Project activity can range from random telephone calls under the heading of “What do you think?” to a complete reorganization or a new product. While many newspaper and shopper companies may face similar challenges, there are no cookie cutter solutions. Lagging sales in one company might be the result of an uninspired sales effort, while in another it might be an issue of pricing or positioning.
A careful analysis and understanding of the client’s need is essential. Achievable long and short term expectations and goals need to be established and managed.
Major decision
Retaining a consultant is a major decision for some companies and one that John Peterson understands and respects. He only works with a limited number of clients at any one time so he is able to focus on their individual needs and personally steer results during critical periods. All aspects of the consulting relationship are considered highly confidential. Clients in nearby or adjacent markets will not be engaged unless both parties agree there is no possible conflict of interest. Consulting is a personalized activity and requires passion, tact, discretion and the highest professional standards— qualities that are part of the Peterson trademark. Whether it is a new product launch, department reorganization, or staff training, the goal of any consultancy needs to be self-sufficiency and no assignment is complete until that is attained.
Flexible fees
Fees are available on a per diem, project basis or retainer basis and will vary depending on the complexity and duration of a project. Payment programs can be arranged.
• Whether it is a new product launch, department reorganization, or staff training, the goal of any consultancy needs to be self-sufficiency and no assignment is complete until that is attained.
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Creating success for community-oriented publications since 1995
